The power of age-positive images
Our PR and Celebrity Manager discusses the importance of authentic, diverse images that break away from the tired ageist portrayals of older people.
Write for all ages
When we talk or write about ageing and older people, it’s essential to break away from generalisations and outdated ideas, and that we take care with the language and phrases we use.
Learn how to create materials and content that are engaging, inclusive, and appealing to all ages.
Can’t teach an old dog new tricks?
Older applicants are less likely to be hired and, once employed, less likely to receive training.
Find out how to take a stand against ageism in your workplace with the help of our Age-friendly Employer Pledge.
* Ageism is the most widespread form of discrimination: anyone can experience it. However, the probability of being discriminated against is higher for people with specific identities within other protected characteristics including ethnicity, religion, and sexual orientation.