What can I do?
Ageism is all around us, yet it's so ingrained in our daily lives that we barely notice it.
• Being told you should ‘act your age’, ‘slow down’ or ‘that’s ‘too young’ for you’.
• Becoming ‘unemployable’ in your 50s.
• Being told you’re 'surprisingly tech-savvy’ or ‘you shouldn’t wear that at your age'.
This isn’t a part of ageing. It’s ageism.
Getting older has its challenges. Being treated negatively because of your age should never be one of them.
Ready to be part of creating a future where everyone can age without limits? Find out quick and easy ways we can all challenge ageism, whatever our age.
Downloads
Access our assets to support the campaign, including downloadable posters, postcards and social media graphics. Use these tools to spread the word, engage your community, and make an impact - together, we can age without limits.
Resources
In conversations
Whether we’re challenging negative stereotypes or questioning the way ageing or older people are talked about, having conversations is a powerful first step to challenge ageism.
In your comms and writing
This guide is designed as a practical tool to support organisations, media and communications professionals, to write about ageing in an inclusive, authentic way.
Five ways to make your business age-friendly
We have identified five ways you can make your business more age-friendly and accessible for the benefit of all age groups – and your bottom line.
In your images
Here are 4 top tips for taking and using age-positive photos.
Ageism - key facts and stats
Get to know the facts about ageism and how it affects different parts of our lives.
Ask your local high street businesses to offer you a seat
We all get tired after a long day on our feet. There is a simple solution to give people confidence to get out and about and it starts with a chair.
