In my community
Ageism affects how welcome and included we all feel in our communities – and the opportunities we have to get involved. It’s time to create a future where we all feel valued and included - regardless of age.
Notice it
Look for ageism in:
- Language: What are conversations like between people of different ages in your community? No-one wants to be spoken down to or patronised in their everyday conversations.
- Assumptions: Are assumptions made about what people are or aren’t interested in? Are people included in activities based on their age rather than interest?
- Inclusion: Are community events, parks, gyms, transport, and facilities accessible and welcoming to people of all ages?
What I realise now is that what used to be old is not old anymore. The perception we had is that when you reach 60, that's it. But now, I go to the gym and I see 'old' people. There’s an instructor who’s 73 years old.
Challenge it
Once you notice it, challenge it:
- Start conversations: Get the conversation about ageing and ageism started in your community. Share facts about ageing to dispel myths.
- Host an event: Get people of different ages together and encourage people to share, learn, and enjoy time together.
- Celebrate ageing: Take part in our Age Without Limits Day and celebrate the value and contributions of older people in society.
- Become an Age-friendly Community: Encourage your local authority to sign up and join over 85 places across the country committed to making their community a better place to age.
TOP TIP - Avoid well-meaning but patronising terms such as 'sweet old lady' or 'still going strong'. These may be used with good intentions, but they subtly reinforce stereotypes that older adults in your community are fragile or exceptions for being active.
Five ways to make your business age-friendly
If your customers face barriers when they are shopping, taking part in activities or buying services, not only does it mean a less inclusive society it may also lose you essential business.
We have identified five ways you can make your business more age-friendly and accessible for the benefit of all age groups – and your bottom line.
In your images
How we are represented as we grow older can have a profound impact on other people’s beliefs, attitudes, and behaviours towards us. Here are our tips for taking and using age-positive photos.