About Age Without Limits
Age Without Limits is the Centre for Ageing Better’s campaign to challenge ageism for the benefit of all of us as we grow older.
Age Without Limits runs activities across the year to change how we all think and act about ageing.
Everyone deserves to age without limits. Let's make it a reality.
Why do we need Age Without Limits?
Ageism is the prejudice that’s hidden in plain sight. It’s embedded in our society and even accepted as normal by those of us who are older. We see and hear casual ageism every day in the media, on TV, at work, in pubs / cafes, on social media, in family conversations.
Ageism is often dismissed as being harmless, but research shows that ageist ideas or beliefs can be incredibly damaging for us as individuals and for wider society.
Ageist ideas affect:
• How we think about older people
• How we talk about older people
• How we talk to older people
• How we treat older people in our workplaces and in our communities
We can internalise these negative ideas about ageing. They then become a self-fulfilling prophecy, affecting our self-confidence and what we think we are capable or worthy of as we get older. Then we can start to limit our opportunities such as not taking part in social activities, limiting or avoiding physical activity or exercise, or dismissing a health issue.
It doesn't have to be this way. Getting older can have its challenges but being treated negatively because of your age should never be one of them.
Get involved
Ready to be part of creating a future where everyone can age without limits? Find out what you can do to challenge ageism, whatever your age.