News | Age without limits

How age-inclusive are this year’s Christmas adverts?

Our Joint Head of Campaign looks at this year’s offerings from the UK’s biggest retailers and their representation of older people.

Our PR and Celebrity Manager discusses the importance of authentic, diverse images that break away from ageist portrayals of older people.

Our Chief Executive, Dr Carole Easton OBE, analyses some of the worst headlines and looks at why newspapers produce such ageist content.

We gathered a panel of brilliant women from across the media to discuss the realities of ageism. Learn more and watch the conversation.

Find out how Age Friendly North Norfolk celebrated age-positive images when they hosted a photography competition to mark our Action Day.

This International Day of Older People, we will celebrate the vital roles older people play in making our communities better places to be.